Evergreen social media content

"Corinne is a stellar social media manager and her input on our evergreen content kit project with 4in10 was invaluable."

Helen Olszowska, Managing Director, Seashell Collective

The challenge

Develop an evergreen social media content strategy to target and engage prospective new members of 4in10, London’s child poverty action network.

Engage the audience through value-based statements that look familiar in the feed.

Showcase existing members through first-person testimonial reels.

Sell the benefits of membership and call the audience to action.

Encourage members to take action off social media as well.