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Digital marketing, social media, copywriting, training, strategy.
Expanding share of voice
The challenge
Avoid brand fatigue by increasing Sightsavers' online share of voice.
The solution
1 / Social media policy
Build flexibility and training into org-wide social media policy.
2 / Social media ambassadors
Recruit social media ambassadors to deliver peer-to-peer communications.
3 / UGC and EGC
Drive user- and employee-generated content by testing and optimising audience actions.
4 / Influencer and creator strategy
Build better influencer and creator relationships.
The impact
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143% rise in employee-generated content.
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700 contributors to 2024 World Sight Day action.
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20 ambassadors contributing lived experience.
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262% increase in brand share of voice.
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