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Digital marketing, social media, copywriting, training, strategy.
Improving brand relevance
The challenge
Respond well to social media trends without compromising brand tone of voice.
The solution
1 / Agile planning
Agile (70/30 proactive/reactive) approach to content planning.
2 / Social listening
Daily social listening and team creative stand-ups.
3 / Risk mitigation
Social ‘risk checklist’ agreed with media and brand.
4 / Reporting
Regular performance reporting to get senior management buy-in.
The impact
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75-125% increase in overall reach and engagement on respective posts
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Increase in 'meaningful' audience interactions (comments, saves).
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